Public Enemy's 2007 album, 'How You Sell Soul to a Soulless People Who Sold Their Soul?', is a powerful and unapologetic masterpiece that embodies the spirit of East Coast hip hop. Released on 7 August 2007 via SLAMjamz, this album is a testament to the group's unwavering commitment to their art and their unrelenting critique of societal ills.
Clocking in at 1 hour and 6 minutes, this extensive tracklist takes listeners on a sonic journey through the highs and lows of modern life, tackling themes of social justice, politics, and personal struggle. From the opening salvo of 'How You Sell Soul to a Soulless People Who Sold Their Soul???' to the closing refrains of 'Harder Than You Think (Remix)', Public Enemy's signature blend of hardcore hip hop and unflinching commentary is on full display.
With tracks like 'Black Is Back', 'Amerikan Gangster', and 'Eve of Destruction', Chuck D and his cohorts deliver a scathing indictment of systemic inequality and social apathy, while 'Sex, Drugs and Violence' and 'Flavor Man' showcase the group's ability to craft infectious, high-energy beats. Throughout the album, Public Enemy's innovative production and lyrical dexterity are matched only by their unwavering passion and conviction.
As a work of unflinching social commentary and sonic innovation, 'How You Sell Soul to a Soulless People Who Sold Their Soul?' is a landmark album in Public Enemy's storied discography, and a must-listen for fans of hip hop and socially conscious music.